The Agenda

SUNDAY, SEPTEMBER 17th


  • 6:00 - 8:00 PM

    Pre-Registration


  • 6:00 - 9:00 PM

    Welcome Party


MONDAY, SEPTEMBER 18th


  • 7:00 AM

    Registration


  • 8:15 AM

    Opening Ceremonies


  • 8:30 AM

    The Rise of Content & Commerce

    There's a changing of the guard taking place, and it's creating a rare 'window of opportunity' that we're unlikely to see again in our lifetime. Ryan Deiss opens the event by unpacking what's working now in digital commerce and publishing.

    Track: Keynote

    RYAN DEISS

    Co-Founder & CEO
    DigitalMarketer


  • 10:30 AM

    Breakout Sessions

    [PANEL] How Rue La La and Racked.com Merge Content and Commerce

    Russ Henneberry (Moderator)

    Director of Editorial
    DigitalMarketer

    How to use 'Dynamic Response' Mobile Marketing to Accelerate Sales, Generate More Leads & Increase Engagement.

    Learn to fully leverage the power of the mobile marketing to accelerate your sales process. You'll get proven techniques for generating more leads from your existing marketing that you didn’t know existed
 and the exact ‘recipes’ to at least DOUBLE your business in 12 months or less using Dynamic Response Mobile Marketing.
    Track: Tools & Technology

    Oli Billson

    CEO & Founder
    Oliver Billson Marketing

    [Case Study] How we generated 500,000 unique sales by spending $10M on Facebook Live Ad Campaigns.

    Live posts on Facebook are becoming a vital part of many businesses' content marketing strategy. After spending more than $5 million on live post campaigns, we have developed a proprietary strategy for transforming live posts into great video ads that continue to drive quality traffic to your website—and generate revenue. In this presentation we will reveal techniques, best practices, do's and don'ts, tracking, and all the fine details needed to turn your live posts into great converting ads.
    Track: Tools & Technology

    Uri Segal

    CEO
    QualityScore


  • 11:15 AM

    Break


  • 11:45 AM

    Keynote: Kara Goldin, Founder of Hint Water

    Kara Goldin is the founder and CEO of San Francisco-based hint Inc., which produces the leading flavored water with no sweeteners and nothing artificial. Since its launch in April 2005, hint® has helped consumers live healthy lifestyles, and has received numerous accolades, including Best Flavored Water (Health, Men’s Health, and SELF).

    Kara has been named among Fortune's Most Powerful Women Entrepreneurs and Forbe's 40 Women to Watch Over 40. The Huffington Post listed her as one of six disruptors, alongside Steve Jobs and Mark Zuckerberg.
    Other honors include EY Entrepreneur Of The Year 2017 Northern California Finalis, SF Business Times Most Influential Woman (one of), Fast Company Most Creative People in Business (one of), 2011 Fortune's Most Powerful Women Entrepreneur, EY Winning Woman 2012, Fortune Most Innovative Women in Food & Drink 2015, NACIE appointee 2016 (recently resigned), the Gold Stevie award for Female Entrepreneur of the Year, Amex OPENforum's Women to Watch, and the Marketers That Matter award for Brand Building, Small Company.
    Previously, Kara was vice president of shopping and e-commerce partnerships at AOL, where she helped lead growth of its startup shopping business to a $1 billion enterprise.

    Track: Keynote

    KARA GOLDIN

    Founder of hint


  • 12:30 PM

    Lunch


  • 2:00 PM

    Breakout Sessions

    Clearly Blurring Lines Between Content and Commerce: Differentiation and Success in the Age of the Big Five’s Dominance

    How do you get off the digital treadmill? Where is your unique snowflake in the Land of the Same? And how can $0 to $3.5M in monthly sales in 7 months be a mistake? Discover why today's fastest growing brands don't wait for purchase intent; they create purchase intent by blurring the lines between content and commerce.
    Track: Product Design

    CASEY ARMSTRONG

    Head of Digital Marketing
    BigCommerce

    The 1-Step Facebook Video Ad Formula that Sells Products

    In this session, you will learn the simple video pattern interrupt and know when to use it to improve viewer consumption while pre-framing viewers for the sale, no matter your industry. Then, discover the game changing yet simple way to get your product message across in your video without sounding all "weird and salesy". Keith and Ralph will help you uncover the one trick that raises awareness and increases the urge to check out your product/service. At the end you will get the simple, yet highly effective call to action that compels people to purchase.
    Paid Traffic & Customer Acquisition

    Ralph Burns

    Agency CEO
    Dominate Web Media

    Keith Krance

    Founder
    Dominate Web Media

    Multi-purposing Content Magic for 2017 and Beyond

    We all know that content is king in 2017, and as marketing professionals we are tasked with the expensive and time consuming task of creating content that is shareable and engaging, while remaining in our budget. I am going teach you how to create a single piece of content that can be repurposed into multiple different mediums so that it can be used to drive traffic and brand awareness from well over 100 authority websites for less than $100. This method is especially powerful for E-commerce sellers who have hundred or thousands of products to promote.
    Track: Search, Social & Content Marketing

    Stephen Floyd

    Founder
    Search Evolve


  • 2:45 PM

    Break


  • 3:15 PM

    Breakout Sessions

    How Racked.com Treads the Fine Line Between Content and Commerce

    Tiffany Yannetta is the shopping director at Racked, where she oversees all service content.
    Track: Search, Social & Content Marketing

    Tiffany Yannetta

    Director of Shopping
    Racked.com

    11 Conversion Lessons the World’s Largest Online Retailers Spent Millions to Learn

    Successful websites and online businesses need to do one thing and one thing only: Meet the visitor's expectations. There's no better way to meet you visitor's expectations than taking the most used trends by the world's largest online retailers and applying them to your business! In this session Justin will share the top lessons he has learned from analyzing the top online retailers so you can skip the R&D phase and get right to improving sales.
    Track: Conversion, Measurement & Analytics

    JUSTIN RONDEAU

    Director of Marketing
    DigitalMarketer

    Content, Commerce & Customer Acquisition: A New Path for Accelerating Subscription-Based Business

    Craig Kapilow is the Senior Director of Integrated Marketing at Rue La La, a leader in e-commerce sales and innovation connecting world-class brands with the next-generation shopper. In his role, Craig oversees Rue La La’s digital marketing, in-box insert and voucher businesses – with his eye always on fresh and inventive methods for integration.
    Track: Paid Traffic & Customer Acquisition

    Craig Kapilow

    Senior Director
    Integrated Marketing at Rue La La


  • 4:30 PM

    Breakout Sessions

    Genius Networking: The 9-Step Magic Rapport Formula that Connects Your Brand with the People and Companies that Matter

    Joe Polish is the creator of Genius Network® Interview Series, founder of Genius Network® (also known as the 25K Group), and co-founder of 10XTalk.com, and ILoveMarketing.com, two highly popular free podcasts on iTunes. President of Piranha Marketing Inc. His marketing expertise has been utilized to build thousands of businesses and has generated hundreds of millions of dollars for his clients, ranging from large corporations to small family-owned businesses. Known for his entrepreneurial focus on value creation, connection, and contribution, Joe’s leadership is the reason he’s one of the most sought after marketers alive today.
    Track: Keynote

    Joe Polish

    Founder
    Piranha Marketing

    Turning 1 Customer into 3: Strategies To Turn Happy Customers into Brand Evangelists and Promoters

    Richard Lindner, President & Co-Founder of DigitalMarketer, will teach you to leverage email, Facebook Messenger, social media and your existing customer base to multiply your business.
    Track: Paid Traffic & Customer Acquisition

    Richard Lindner

    President & Co-Founder
    DigitalMarketer

    Position Zero: How to Rank #0 in Google for "Money Keywords"

    Gone are the days of ten blue links on a Google search results page. Join search marketing legend, Loren Baker, as he teaches you to rank before the traditional search results in "position zero."
    Track: Paid Traffic & Customer Acquisition

    Loren Baker

    Founder
    Search Engine Journal


  • 5:45 PM

    Ignoring the Tap on the Shoulder

    Jesse Itzler only eats fruit until noon, loves Run-D.M.C., and enjoys living life "out of the box." Actually, he doesn't even have a box. He cofounded Marquis Jet, the world's largest prepaid private jet card company in 2001, which he and his partner sold to BerkshireHathaway/NetJets. He then partnered with Zico coconut water, which they sold to The Coca-Cola Company in 2013.

    He is a former rapper on MTV and he produced and sang both the NBA’s Emmy Award-winning "I Love This Game" music campaign and the popular New York Knicks anthem "Go NY Go." Itzler is also the author of the New York Time’s Best-Selling book "Living With A SEAL." When he is not out training for his next 100 mile run or being a dad to his four kids, Jesse can be found at the NBA’s Atlanta Hawks games, where he is an owner of the team. He is married to Spanx founder Sara Blakely and the couple and their 4 children live in Atlanta, Georgia.

    Track: Keynote

    JESSE ITZLER

    Entrepreneur and NYT Best-Selling Author


  • 7:00 PM

    Opening Party - Sponsored by Maropost


TUESDAY, SEPTEMBER 19th


  • 8:30 AM

    The Bezos Blitz: How To Use Amazon, Mixed Reality, Auto-bots And 7 Other Tools, Tactics & Strategies To 10X Your Sales By The End Of This Year

    Learn to build winning marketing campaigns that generate leads and sales and scale them with paid traffic.

    Track: Paid Traffic & Customer Acquisition

    Roland Frasier

    Principal Partner
    DigitalMarketer


  • 10:30 AM

    Breakout Sessions

    The 4 Pillars of Amazon's Success

    Join legendary marketer, Bryan Eisenberg, as he reveals and demystifies the principles and practices of world's most dominant companies.
    Track: Paid Traffice & Customer Acquisition

    Bryan Eisenberg

    Co-Founder
    BuyerLegends

    3 Secret (and Lucrative) Sales Funnels 90% of Brands are Ignoring

    In every customer journey there are hidden, monetizable nooks completely overlooked by nearly every other brand. Learn where these funnels are, how top brands are using them
, and how to make them work for you!
    Track: Tools & Technology

    LORI TAYLOR

    Founder
    TruDog

    How to Drive Leads, Sales and Loyalty Using Facebook Groups

    Suzi Nelson

    Community Manager
    DigitalMarketer


  • 11:15 AM

    Break


  • 11:45 AM

    Breakout Sessions

    Amazon and Beyond: How to Sell $100K a Day on Amazon While Building an Automatic Offline Empire

    Justin Ligeri

    Founder, Ranked1Pro
    CEO, Kangaroo Manufacturing

    Perry Belcher

    Founder
    Native Commerce

    [PANEL] Swipe These Holiday Marketing Campaign Ideas

    It’s time to do more than just stand out during the oversaturated holiday season - CRUSH Q4 and start 2018 on a high by swiping these fool-proof campaigns before your competition has even picked out their first pumpkin.
    Track: Paid Traffic & Customer Acquisition

    Molly Pittman (Moderator)

    VP of Marketing
    DigitalMarketer

    The Google Loophole that Will Explode Your Website's Organic Traffic

    Going to show how creating the right content for your websites can increase your organic traffic. An over the shoulder lesson on how every site needs a learning center to create buying traffic.
    Track: Search, Social & Content Marketing

    Kotton Grammer

    Founder
    Kotton Grammer Media


  • 12:30 PM

    Lunch


  • 2:00 PM

    Breakout Sessions

    The Etailers Guide to Email Marketing

    Join the cofounder of BOOM! Cosmetics as he teaches you how to generate 30% (or more) of your store's revenue from email. Ezra will break down email automations at the following stages of the customer journey: pre-purchase, offer page abandonment, cart abandonment, post-purchase and more! You'll also learn the "4 day double down" manual broadcast email sales campaign that we use to generate over six figures in revenue every time we run it.
    Track: Paid Traffic & Customer Acquisition

    EZRA FIRESTONE

    Founder & CEO
    Smart Marketer & Zipify Apps

    The Long Tail of Search Advertising

    Learn to build winning marketing campaigns that generate leads and sales and scale them with paid traffic.
    Track: Paid Traffic & Customer Acquisition

    Joshua Lee

    Paid Search Marketing Manager
    Fossil

    "Buying" Customers: How Pro Marketers Predictably Put Money In and Get Customers Out

    How do you know how much to pay for a customer? (Hint: It's not the lifetime value...otherwise you'd need an awfully long time to get to break-even) When is it time to scale a campaign? When is it time to consider killing a campaign? Join Scott as he breaks down the exact process to determine your bid price, and then how to confirm that it is working (or not).
    Track: Paid Traffic & Customer Acquisition

    SCOTT DESGROSSEILLIERS

    Founder
    Wicked Reports


  • 2:45 PM

    Break


  • 3:15 PM

    Breakout Sessions

    The 4-Point Content Marketing Audit

    By the end of this session you'll have a list of action items showing you exactly where you need to be focusing your content marketing efforts as we head into 2018.
    Track: Search, Social & Content Marketing

    Russ Henneberry

    Director of Editorial
    DigitalMarketer

    Full Funnel Dream Team: Combining Google Shopping, Search, Display & YouTube for Full Funnel Growth

    In this session, Brett will show you how treating your ad campaigns like a basketball team can revolutionize your results. Among other things, you will see how "top of funnel" Google Shopping ads increased the results of one marketing campaign by 200%. And how a little-used YouTube ad strategy improved search campaigns by 46%.
    Track: Paid Traffic & Customer Acquisition

    BRETT CURRY

    CEO
    OMG Commerce

    Amazon SEO: How to Rank Your Product on the Front Page of Amazon

    Amazon, like Google, is a search engine. In this session you'll learn everything you need to know to outrank the competitionin Amazon. (Spoiler Alert: It's not all about keyword stuffing)
    Track: Search, Social & Content Marketing

    Michael Devlin

    Founder
    Profits Engine


  • 4:30 PM

    Breakout Sessions

    3 Traffic "Plays" to Deploy in Your Ecommerce Business

    Learn specific traffic "plays" that you can deploy to sell more physical products on Facebook. You'll not only learn the overall strategy behind each play, but also which buttons to press in Facebook to ensure you run a high converting campaign.
    Track: Paid Traffic & Customer Acquisition

    Molly Pittman

    VP of Marketing
    DigitalMarketer

    Rapid Product Development: How to Build Unique Product Lines, Trusted Brands and Millions in Value by Following 7 Simple Rules

    Creating products can be tricky business. Join product creation veteran, Jeremy Gee, as he discusses how he takes a product idea and makes it a reality.
    Track: Product Design

    Perry Belcher

    Founder
    Native Commerce

    Jeremy Gee

    VP of Product Development
    Native Commerce

    Fireside Chat: How Chegg.com Pivoted It’s Way to Profits

    John Fillmore serves as Chief of Business Operations for Chegg Inc., a leader in providing digital services to high school and college students. John joined Chegg in 2013 as GM for Chegg’s Textbook and eTextbook business, overseeing Chegg’s transition to an all-digital company.
    Track: Conversion, Measurement & Analytics

    John Fillmore

    Chief of Business Operations
    Chegg.com


  • 5:45 PM

    Fireside Chat: Michael McCutcheon, Director of Content at Casper

    Michael is Director of Content at Casper, where he is responsible for developing and executing innovative content marketing strategies. He joined Casper in January 2016. Prior to Casper, Michael was one of the first employees at Mic news — now a 50-person digital news company reaching over 70 million people a month. He launched its flagship section, Policy.Mic, branded content studio, and editorial innovations team.

    Track: Fireside Chat

    Michael McCutcheon

    Director of Content
    Casper


  • 7:00 PM

    VIP Party


WEDNESDAY, SEPTEMBER 20th


  • 8:30 AM

    Integrated Social Commerce: How Facebook, Pinterest & Instagram are Shaping the Future of Selling

    The social web is changing how we discover, research and ultimately buy products. Join ecommerce veteran, Ezra Firestone, as he teaches you how to catch and ride this wave as we head into 2018.

    Track: Tools & Technology

    Ezra Firestone

    CEO
    Smart Marketer & Zipify Apps


  • 10:30 AM

    Breakout Sessions

    [PANEL] Artificial Intelligence in Marketing: Why and How Machine Learning and Social Influencers are Changing the Face of Marketing Forever

    Perry Belcher (Moderator)

    Founder
    Native Commerce

    YouTube Advertising: How the Pros Scale Profitably to $5K/day or More In YouTube Ad Spend

    Tom Breeze

    Founder
    Viewability

    3 Blog Post Types Every Ecommerce Company Should Deploy to Sell Products

    Not all blog posts are created equal. Some posts are better at moving product than others. In this session you'll learn exactly how to create blog posts that sell products.
    Track: Search, Social & Content Marketing

    Lindsay Marder

    Managing Editor
    DigitalMarketer


  • 11:15 AM

    Break


  • 11:45 AM

    Breakout Sessions

    How PopSugar is Innovating in Content & Commerce

    Chris George is SVP, Product Marketing and Sales Strategy at POPSUGAR. In this role, Chris has launched The Bakery, POPSUGAR's full-service creative shop; POPSUGAR Insights; TrendRank, POPSUGAR’s proprietary predictive data tool; SNAP, POPSUGAR's native advertising platform; and SHOP, POPSUGAR’s content and commerce capability.
    Track: Search, Social & Content Marketing

    Chris George

    SVP, Product Marketing and Sales Strategy
    POPSUGAR

    Zero To Eight Figures With Physical Products On Amazon

    If you have a media property with 10,000 eyeballs or more, it can quickly be turned into a seven figure physical products brand. By leveraging an audience and Amazon.com, this three stage formula will add a seven figure revenue stream to your existing business. Ryan will also cover how to turn Amazon buyers into loyal customers, leverage Facebook pages and email lists to supercharge Amazon's algorithm, and how to pivot from seven figures to eight. As a result of using this model, Ryan has helped over 100 new entrepreneurs build seven figure businesses; if you have even a small following or a loyal readership, this formula will quickly snowball into an additional revenue stream for your business.
    Track: Conversion, Measurement & Analytics

    RYAN MORAN

    Founder&CEO
    Capitalism.com

    What the Rise of Virtual Reality and Augmented Reality Means for Etailers

    Benjamin Running

    Director
    Innovation Lab, Jet.com


  • 12:30 PM

    Lunch


  • 2:00 PM

    Breakout Sessions

    5-80-5 Multiplier Workshop: 5X Your Leads, Cut Expenses By Up To 80% Or More & 5X Your Revenue

    Learn to build winning marketing campaigns that generate leads and sales and scale them with paid traffic.
    Track: Paid Traffic & Customer Acquisition

    Roland Frasier

    Principal
    DigitalMarketer

    5 New Features that Make Google Shopping Impossible for Etailers to Ignore

    Mike Rhodes

    Founder
    WebSavvy.com.au

    Business Develeopment 101: How to Build Partnerships to Grow your Business

    In recent years, we’ve witnessed the fundamental breakdown of the "old way" of monetizing audiences for publishers and acquiring new users for brands. What worked in the past simply no longer works. So, what are online media companies and upstart brands to do in this new age of mobile-first, social-driven, ads-don't-work-anymore world?
    My argument is that “content is still king"! Audiences are smart -- or at least smarter than advertisers thought. They consciously ignore standard ads and gravitate towards quality content.
    This presentation will center around not only what "great" commerce content looks like, but also how to actually get others to care about your message. It will also show you how to leverage other channels like social, email, and paid to amplify your commerce content. And, lastly, how to connect with and leverage influencers / large online media publishers to drive significant traffic.
    Track: Search, Social & Content Marketing

    JOSH PAYNE

    CEO
    StackCommerce


  • 2:45 PM

    Break


  • 3:15 PM

    Closing Keynote: Ryan Deiss, Founder & CEO, DigitalMarketer