The Agenda

SUNDAY, SEPTEMBER 17th


  • 6-8:00 PM

    Pre-Registration


  • 6-9:00 PM

    Welcome Party


MONDAY, SEPTEMBER 18th


  • 7:00 AM

    Registration


  • 8:15 AM

    Opening Ceremonies


  • 8:30 AM

    The Rise of Content & Commerce

    There's a changing of the guard taking place, and it's creating a rare 'window of opportunity' that we're unlikely to see again in our lifetime. Ryan Deiss opens the event by unpacking what's working now in digital commerce and publishing.

    Track: Keynote

    RYAN DEISS

    Co-Founder & CEO
    DigitalMarketer


  • 9:15 AM

    Fireside Chat: Lindsay Kaplan, VP of Communications at Casper

    Learn to build winning marketing campaigns that generate leads and sales and scale them with paid traffic.

    Track: Fireside Chat

    Lindsay Kaplan

    VP Communications & Brand Engagement
    Casper


  • 10:30 AM

    Breakout Sessions

    The Bezos Blitz: How To Use Amazon, Mixed Reality, Auto-bots And 7 Other Tools, Tactics & Strategies To 10X Your Sales By The End Of This Year

    Learn to build winning marketing campaigns that generate leads and sales and scale them with paid traffic.
    Track: Paid Traffic & Customer Acquisition

    Roland Frasier

    Principal
    DigitalMarketer

    How to use 'Dynamic Response' Mobile Marketing to Accelerate Sales, Generate More Leads & Increase Engagement.

    Learn to fully leverage the power of the mobile marketing to accelerate your sales process. You'll get proven techniques for generating more leads from your existing marketing that you didn’t know existed
 and the exact ‘recipes’ to at least DOUBLE your business in 12 months or less using Dynamic Response Mobile Marketing.
    Track: Tools & Technology

    Oli Billson

    CEO & Founder
    Oliver Billson Marketing

    Position Zero: How to Rank #0 in Google for "Money Keywords"

    Gone are the days of ten blue links on a Google search results page. Join search marketing legend, Loren Baker, as he teaches you to rank before the traditional search results in "position zero."
    Track: Search, Social & Content Marketing

    Loren Baker

    Founder
    Search Engine Journal


  • 11:15 AM

    Break


  • 11:45 AM

    Keynote: Kara Goldin, Founder of Hint Water

    Kara Goldin is the founder and CEO of San Francisco-based hint Inc., which produces the leading flavored water with no sweeteners and nothing artificial. Since its launch in April 2005, hint® has helped consumers live healthy lifestyles, and has received numerous accolades, including Best Flavored Water (Health, Men’s Health, and SELF).

    Kara has been named among Fortune's Most Powerful Women Entrepreneurs and Forbe's 40 Women to Watch Over 40. The Huffington Post listed her as one of six disruptors, alongside Steve Jobs and Mark Zuckerberg.
    Other honors include EY Entrepreneur Of The Year 2017 Northern California Finalis, SF Business Times Most Influential Woman (one of), Fast Company Most Creative People in Business (one of), 2011 Fortune's Most Powerful Women Entrepreneur, EY Winning Woman 2012, Fortune Most Innovative Women in Food & Drink 2015, NACIE appointee 2016 (recently resigned), the Gold Stevie award for Female Entrepreneur of the Year, Amex OPENforum's Women to Watch, and the Marketers That Matter award for Brand Building, Small Company.
    Previously, Kara was vice president of shopping and e-commerce partnerships at AOL, where she helped lead growth of its startup shopping business to a $1 billion enterprise.

    Track: Keynote

    KARA GOLDIN

    Founder of hint


  • 12:30 PM

    Lunch


  • 1:00 PM

    [PANEL] How PopSugar, Rue La La and Racked.com Merge Content and Commerce

    Track: Search, Social & Content Marketing

    Russ Henneberry (Moderator)

    Director of Editorial
    DigitalMarketer


  • 2:00 PM

    Breakout Sessions

    Turning 1 Customer into 3: Strategies To Turn Happy Customers into Brand Evangelists & Promoters

    Richard Lindner, President & Co-Founder of DigitalMarketer, will teach you to leverage email, Facebook Messenger, social media and your existing customer base to multiply your business
    Track: Paid Traffic & Customer Acquisition

    Richard Lindner

    President & Co-Founder
    DigitalMarketer

    The 1-Step Facebook Video Ad Formula that Sells Products

    • Learn the simple video pattern interrupt and know when to use it, to improve viewer consumption while pre-framing viewers for the sale, no matter your industry.

    • Discover the game changing, yet simple way to get your product message across in your video without sounding all "weird and salesy".

    • Uncover the one trick that raises awareness and increases the urge to check out your product/service.

    • Get the simple, yet highly effective call to action that compels people to purchase.

    Paid Traffic & Customer Acquisition

    Ralph Burns

    Agency CEO
    Dominate Web Media

    Keith Krance

    Founder
    Dominate Web Media

    Multi-purposing Content Magic for 2017 and Beyond

    We all know that content is king in 2017, and as marketing professionals we are tasked with the expensive and time consuming task of creating content that is shareable and engaging, while remaining in our budget. I am going teach you how to create a single piece of content that can be repurposed into multiple different mediums so that it can be used to drive traffic and brand awareness from well over 100 authority websites for less than $100. This method is especially powerful for E-commerce sellers who have hundred or thousands of products to promote.
    Track: Search, Social & Content Marketing

    Stephen Floyd

    Founder
    Search Evolve


  • 2:45 PM

    Break


  • 3:15 PM

    Breakout Sessions

    Amazon and Beyond: How to Sell $100K a Day on Amazon While Building an Automatic Offline Empire

    Justin Ligeri

    Founder, Ranked1Pro
    CEO, Kangaroo Manufacturing

    Perry Belcher

    Founder
    Native Commerce

    11 Conversion Lessons the World’s Largest Online Retailers Spent Millions to Learn

    Successful websites and online businesses need to do one thing and one thing only: Meet the visitor's expectations. There's no better way to meet you visitor's expectations than taking the most used trends by the world's largest online retailers and applying them to your business! In this session Justin will share the top lessons he has learned from analyzing the top online retailers so you can skip the R&D phase and get right to improving sales.
    Track: Conversion, Measurement & Analytics

    JUSTIN RONDEAU

    Director of Marketing
    DigitalMarketer

    Craig Kapilow, Senior Director of Integrated Marketing at Rue La La

    Craig Kapilow

    Senior Director
    Integrated Marketing at Rue La La


  • 4:30 PM

    Ignoring the Tap on the Shoulder

    Jesse Itzler only eats fruit until noon, loves Run-D.M.C., and enjoys living life "out of the box." Actually, he doesn't even have a box. He cofounded Marquis Jet, the world's largest prepaid private jet card company in 2001, which he and his partner sold to BerkshireHathaway/NetJets. He then partnered with Zico coconut water, which they sold to The Coca-Cola Company in 2013.

    He is a former rapper on MTV and he produced and sang both the NBA’s Emmy Award-winning "I Love This Game" music campaign and the popular New York Knicks anthem "Go NY Go." Itzler is also the author of the New York Time’s Best-Selling book "Living With A SEAL." When he is not out training for his next 100 mile run or being a dad to his four kids, Jesse can be found at the NBA’s Atlanta Hawks games, where he is an owner of the team. He is married to Spanx founder Sara Blakely and the couple and their 4 children live in Atlanta, Georgia.

    Track: Keynote

    JESSE ITZLER

    Entrepreneur and NYT Best-Selling Author


  • 7:00 PM

    Opening Party - Sponsored by Maropost


TUESDAY, SEPTEMBER 19th


  • 9:00 AM

    Keynote Presentation: Announcement Coming Soon!


  • 9:15 AM

    [PANEL] What's Working Now on Amazon

    Track: Paid Traffic & Customer Acquisition

    Russ Henneberry (Moderator)

    Director of Editorial
    DigitalMarketer


  • 10:30 AM

    Breakout Sessions

    3 Traffic "Plays" to Deploy in Your Ecommerce Business

    Learn specific traffic "plays" that you can deploy to sell more physical products on Facebook. You will not only learn the overall strategy behind each play, but also which buttons to press in Facebook to ensure you run a high converting campaign.
    Track: Paid Traffice & Customer Acquisition

    MOLLY PITTMAN

    VP Marketing
    DigitalMarketer

    3 Secret (and Lucrative) Sales Funnels 90% of Brands are Ignoring

    In every customer journey there are hidden, monetizable nooks completely overlooked by nearly every other brand. Learn where these funnels are, how top brands are using them
, and how to make them work for you!
    Track: Tools & Technology

    LORI TAYLOR

    Founder
    TruDog

    Fireside Chat: Kim Walls of Lime Crime Cosmetics on Selling Products Internationally

    You know to scale your business you will need to go international.
    Track: Logistics & Cross-Border Commerce

    KIM WALLS

    GM, Global
    Lime Crime Cosmetics


  • 11:15 AM

    Break


  • 11:45 AM

    Breakout Sessions

    The 4 Pillars of Amazon's Success

    Join legendary marketer, Bryan Eisenberg, as he reveals and demystifies the principles and practices of world's most dominant companies.

    BRYAN EISENBERG

    Co-Founder
    BuyerLegends

    The Anatomy of a Perfect Product Page (Mobile Edition)

    In this session you will learn the the six questions you need to ask about every product page, the must have elements on your mobile pages (and how they answer customer questions/objections) and how to choose the right mobile layout.
    Track: Conversion, Measurement & Analytics

    JUSTIN RONDEAU

    Director of Marketing
    DigitalMarketer

    [Case Study] What We've Learned Spending 5 MM on Facebook Live Ad Campaigns

    Live posts on Facebook are becoming a vital part of many businesses' content marketing strategy. After spending more than $5 million on live post campaigns, we have developed a proprietary strategy for transforming live posts into great video ads that continue to drive quality traffic to your website—and generate revenue. In this presentation we will reveal techniques, best practices, do's and don'ts, tracking, and all the fine details needed to turn your live posts into great converting ads.
    Track: Tools & Technology

    Uri Segal

    CEO
    QualityScore


  • 12:30 PM

    Lunch


  • 1:00 PM

    [PANEL] Artificial Intelligence in Marketing: Why and How Machine Learning and Social Influencers are Changing the Face of Marketing Forever

    Track: Tools & Technology

    Perry Belcher (Moderator)

    Founder
    Native Commerce


  • 2:00 PM

    Breakout Sessions

    The Etailers Guide to Email Marketing

    Join the cofounder of BOOM! Cosmetics as he teaches you how to generate 30% (or more) of your store's revenue from email. Ezra will break down email automations at the following stages of the customer journey: pre-purchase, offer page abandonment, cart abandonment, post-purchase and more! You'll also learn the "4 day double down" manual broadcast email sales campaign that we use to generate over six figures in revenue every time we run it.
    Track: Paid Traffic & Customer Acquisition

    EZRA FIRESTONE

    Founder & CEO
    Smart Marketer & Zipify Apps

    Rapid Product Development: How to Build Unique Product Lines, Trusted Brands and Millions in Value by Following 7 Simple Rules

    Creating products can be tricky business. Join product creation veteran, Jeremy Gee, as he discusses how he takes a product idea and makes it a reality.
    Track: Product Design

    Perry Belcher

    Founder
    Native Commerce

    Jeremy Gee

    VP of Product Development
    Native Commerce

    "Buying" Customers: How Pro Marketers Predictably Put Money In and Get Customers Out

    How do you know how much to pay for a customer? (Hint: It's not the lifetime value...otherwise you'd need an awfully long time to get to break-even) When is it time to scale a campaign? When is it time to consider killing a campaign? Join Scott as he breaks down the exact process to determine your bid price, and then how to confirm that it is working (or not).
    Track: Paid Traffic & Customer Acquisition

    SCOTT DESGROSSEILLIERS

    Founder
    Wicked Reports


  • 2:45 PM

    Break


  • 3:15 PM

    Breakout Sessions

    Ross Paquette, Chairman & CEO of Maropost

    Ross Andrew Paquette

    Chairman & CEO
    Maropost

    How to Mix the Perfect Cocktail of Google Shopping, Search, Display & YouTube Ads for Full-Funnel Growth

    In this session, Brett will show you how treating your ad campaigns like a basketball team can revolutionize your results. Among other things, you will see how "top of funnel" Google Shopping ads increased the results of one marketing campaign by 200%. And how a little-used YouTube ad strategy improved search campaigns by 46%.
    Track: Paid Traffic & Customer Acquisition

    BRETT CURRY

    CEO
    OMG Commerce

    Amazon SEO: How to Rank Your Product on the Front Page of Amazon

    Amazon, like Google, is a search engine. In this session you'll learn everything you need to know to outrank the competitionin Amazon. (Spoiler Alert: It's not all about keyword stuffing)
    Track: Search, Social & Content Marketing

    Michael Devlin

    Founder
    Profits Engine


  • 4:30 PM

    Joe Polish, Founder of Pirahna Marketing

    Joe Polish is the creator of Genius Network® Interview Series, founder of Genius Network® (also known as the 25K Group), and co-founder of 10XTalk.com, and ILoveMarketing.com, two highly popular free podcasts on iTunes. President of Piranha Marketing Inc. His marketing expertise has been utilized to build thousands of businesses and has generated hundreds of millions of dollars for his clients, ranging from large corporations to small family-owned businesses. Known for his entrepreneurial focus on value creation, connection, and contribution, Joe’s leadership is the reason he’s one of the most sought after marketers alive today.

    Track: Keynote

    JOE POLISH

    Founder, Piranha


  • 7:00 PM

    VIP Party


WEDNESDAY, SEPTEMBER 20th


  • 9:00 AM

    Keynote Presentation: Announcement Coming Soon!


  • 9:15 AM

    Integrated Social Commerce: How Facebook, Pinterest & Instagram are Shaping the Future of Selling

    Track: Tools & Technology

    Ezra Firestone

    CEO
    Smart Marketer & Zipify Apps


  • 10:30 AM

    Breakout Sessions

    What's Working Now in Paid Search

    Learn to build winning marketing campaigns that generate leads and sales and scale them with paid traffic.
    Track: Paid Traffic & Customer Acquisition

    Joshua Lee

    Paid Search Marketing Manager
    Fossil

    YouTube Advertising: How the Pros Scale Profitably to $5K/day or More In YouTube Ad Spend

    Tom Breeze

    Founder
    Viewability

    3 Blog Post Types Every Ecommerce Company Should Deploy to Sell Products

    Not all blog posts are created equal. Some posts are better at moving product than others. In this session you'll learn exactly how to create blog posts that sell products.
    Track: Search, Social & Content Marketing

    Lindsay Marder

    Managing Editor
    DigitalMarketer


  • 11:15 AM

    Break


  • 11:45 AM

    Breakout Sessions

    Track 6: Search, Social & Content Marketing

    Learn to tie these organic traffic sources to business goals like lead generation, sales and customer retention.
    Track: Search, Social & Content Marketing

    SPEAKER

    To Be Announced

    How to Build your E-commerce Company Today to Sell it Tomorrow

    Learn why big brands like Bonobos and Warby Parker may not be good models for you to follow. We will unpack the the five critical criteria necessary to build a business you can sell.
    Track: Conversion, Measurement & Analytics

    DREW SANOCKI

    Founder
    Nerd Marketing

    What the Rise of Virtual Reality and Augmented Reality Means for Etailers

    Benjamin Running

    Director
    Innovation Lab, Jet.com


  • 12:30 PM

    Lunch


  • 1:00 PM

    [PANEL] Swipe These Holiday Marketing Campaign Ideas

    It’s time to do more than just stand out during the oversaturated holiday season - - CRUSH Q4 and start 2018 on a high by swiping these fool-proof campaigns before your competition has even picked out their first pumpkin.

    Track: Paid Traffic & Customer Acquisition

    Russ Henneberry (Moderator)

    Director of Editorial
    Digital Marketer


  • 2:00 PM

    Breakout Sessions

    5-80-5 Multiplier Workshop: 5X Your Leads, Cut Expenses By Up To 80% Or More & 5X Your Revenue

    Learn to build winning marketing campaigns that generate leads and sales and scale them with paid traffic.
    Track: Paid Traffic & Customer Acquisition

    Roland Frasier

    Principal
    DigitalMarketer

    5 New Features that Make Google Shopping Impossible for Etailers to Ignore

    Mike Rhodes

    Founder
    WebSavvy.com.au

    Track 2: Tools & Technology

    The latest in ecommerce technology powering the new generation of online shopping.
    Track: Tools & Technology

    SPEAKER

    To Be Announced


  • 2:45 PM

    Break


  • 3:15 PM

    Closing Keynote: Announcement Coming Soon!